The Don’t Drink
and Swim Sign

Almost half of all drownings in Australia are linked to the over consumption of alcohol. We partnered with Jervis Bay Brewing Company to introduce The Don’t Drink and Swim Sign onto all their labels and packaging, all the while drove a petition for legislation to mandate the sign onto all alcohol products sold across Australia.

Project role - Copywriter
Art Director - Natalie R.
Creative Director - Wellison D’Assuncao
Client - Jervis Bay Brewing Co.
Agency - Think HQ

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